WHO'S BACK? promotion

1. Orchestra Flash Mob at Shibuya

On Sep 6th, 2014 (first concert date in Tokyo), an Orchestra Flash Mob playing First Time happened at Marui City Shibuya. The event was live broadcast-ed to many LED screens in Shibuya area. The orchestra troop, gaQdan, is the same one who played on Juke Bus for Message single promotion.

gaQdan in front of Marui City, Shibuya

campaign digest movie

2. Ad Truck and big ad signs in Shibuya 

3. tie-up info

"First Time"
- TV variety show "bikkurakoitabako" ending theme song for September
- TBS Autumn 2014 drama "Sakura ~ Jiken wo Kiku Onna ~" (not official tie-up but the song is played several times in the drama)


4. Special program on Niconico Live Broadcast "BoA 「WHO'S BACK?」Release Special ～Autumn Karaoke Event～"
- free poster for purchase on niconico site
- signed-poster for random lucky winners

Nico Clear Poster

Fans voted 30 best autumn karaoke songs (cr.@BoATheKorea)
#22 konoyo no shirushi
#15 kimochi wa tsutawaru
#12 kiseki
#6 merikuri
#4 eien

5. Panel & Costume Display at Tower Records Shibuya Branch

Panel & Costume Display at Tower Records Shibuya

6. TV appearance

2014.09.03 [NTV] Hirunandesu
2014.09.08 [NTV] PON! (brief coverage of her tour and short talk)
and music vdo collection played on cable channels

7. Radio appearance
2014.08.28 FM NACK5 monaka [translation]

2014.08.30 Tsuki Ichi MUSIK ～ BoA BEAT IT BoA'S WORLD～ Special [translation]
2014.09.01 J-WAVE I A.M. for 4 days straight in Close To You corner [translation]

2014.09.15 Nagoya ZIP-FM 「LACHIC CENTURY SESSION」
2014.09.24 FM FUKUOKA 「Hyper Night Program GOW!!」
2014.09.24 LOVE FM 「music×serendipity」

BoA with Irene (Nagoya ZIP-FM)

BoA on Love FM music x serendipity

8. Magazine
- NAIL MAX Oct. issue (cover girl)
- FRaU Oct. issue

9. Web Interviews/columns
- mora [translation]
- model press MUSIC [translation]
- model press BEAUTY [translation]
- excite WOMAN
- BoA blog on ameba

Live Report
- BARKS
- DAILY MUSIC
- excite MUSIC

There're a lot of tour coverage on newspapers and news websites too.

10. BoA LIVE TOUR 2014 ～WHO'S BACK ?～

prizes/meet&greet lucky draw for album purchase at the tour venue (^_-)-☆