Masayume Chasing promotion

promotion summary after the jump break ^^

1. Ad Truck

2. tie-up info
"Masayume Chasing"
- opening theme song for anime "Fairy Tail"

3. Special program on Niconico Live Broadcast "BoA single「MASAYUME CHASING」Release Special ～Summer Karaoke Event～" [translation]
- BoA comment clip shown
- free poster for purchase on niconico site
- signed-poster for random lucky winners

4. Panel & Costume Display at Tower Records Shibuya&Osaka(Umeda Maru Bldg.) Branches

Panel & Costume Display at Tower Records Shibuya

Panel & Costume Display at Tower Records Maru Bldg.

6. TV appearance

2014.07.03 Hamachanga! - Guess top3 popular desserts in a Taiwanese restaurant
2014.07.20 [NHK] MUSIC JAPAN
2014.07.25 [NTV] Music Dragon

7. Radio appearance

2014.07.15 J-WAVE GROOVE LINE Z [translation]
2014.08.02 J-WAVE SAPPORO BEER OTOAJITO [translation]

BoA on J-WAVE GROOVE LINE Z

BoA on OTOAJITO

8. Magazine
- Weekly Shonen Magazine 7/23 issue

- VOGUE JAPAN Sep. issue [translation (not the magazine pages, but the web content that didn't make it to the magazine pages]

9. Web Interviews/columns

- thepage.jp

*Although promotion for Masayume Chasing is very minimal, there're news articles about her upcoming album/tour published on various media soon after Masayume Chasing release.  I don't include them here because they are kinda trivial and probably were not mean to boost sales of the single. 

I'm pretty much disappointed and confused with AVEX. Looking at promotions of the singles starting from Only One, I thought they meant to review BoA's japan career for real. But with MC release timing, promotion, the album's track list, I'm forced to think otherwise. Releasing a new original album with only one new song means taking fans for fools in my book. But I'll end my negativity here. Let's just pray for the best for WHO'S BACK? and its tour.