Even though BoA was not in Japan when the album was released, looking back it seems AVEX did a lot to promote the album. Please tell me if I miss anything.
Sawajiri Erika, a famous actress, is featured in the ad with a gorilla. The concept is "Erika at her weakest ever". In the CM, her monologue says "I thought I'd be more mature once I become an adult."
dialogue with gorilla
Erika: Do you like me?
Gorilla: No (literally "indifferent")
Erika: You're mean
15s v1 https://www.youtube.com/watch?v=qGkGSkUA0mY
15s v2 https://www.youtube.com/watch?v=R8wF5P6HJKs
30s v1 https://www.youtube.com/watch?v=l_-NwjCic_Y
30s v2 https://www.youtube.com/watch?v=EPOYGrDBC10
Picture credit: @cutball_1105
The soundless ad was played in the trains. The text says we really want to let you hear BoA new songs. It's a shame we can't.
With Sawajiri Erika and Gorilla for an ad and a parody MV, don't you think AVEX deserves some praises from us fans? They did try to do something new and creative.
Jazzclub was available in iTunes store from 2018/1/24, 3 weeks before the album release (2018/2/14).
"Watashi Konomamade Iinokana" ending theme for TBS Rank Oukoku for February
"Watashi Konomamade Iinokana" ending theme for ABC Imachan no jitsuwa...
For the 2 songs below, they were released way before the album so the tie-up doesn't really help with the album sales, I guess.
"Make Me Complete" theme song for Fuji-TV special drama Ooku (starring Sawajiri Erika)
"Right Here, Right Everywhere" theme song for Fuji-TV drama Yaneura no Koibito
For Watashi Konomamade Iinokana, you'll get a free poster if you buy from Amazon Japan and Jacket-sized card if you buy the album elsewhere like Tower Records, HMV. You can read more about it here.
- 20180127 Fuji-TV Music Fair (Watashi Konomamade Iinokana, Valenti and Kiseki wo Nozomunara with JUJU)
- TBS Rank Oukoku (just a short message saying 5 lucky viewers will get the album as a prize)
- 20180201 J-WAVE STEP ONE
- 20180210 J-WAVE SEASONS
- anan No.2094 2018.3.21 issue
- mu-mo station https://station.mu-mo.net/articles/xU18J
- BuzzFeed [translation] https://ex.yahoo.co.jp/buzzfeedjapan/ashitano-interview/6.html
BoA picked 3 songs from the album.
6PM Mannish Chocolat
7PM Make Me Complete
1AM Watashi Konomamade Iinokana
Apparently you need to sleep very late to best enjoy Watashi Konomamade Iinokana. LOL
You can find the complete playlist here.
https://www.facebook.com/BoAJP-146152382741247/
https://line.me/R/ti/p/%40boa_official
Period: Feb 10-28
Prizes:
- BoA THE LIVE 2018 ～Unchained～ pair tickets: 2 pairs 4 persons Apr4 Zepp Tokyo
- Auberge hotel restaurant ticket worth 50,000 yen: 5 persons
TV Ad
Sawajiri Erika, a famous actress, is featured in the ad with a gorilla. The concept is "Erika at her weakest ever". In the CM, her monologue says "I thought I'd be more mature once I become an adult."
dialogue with gorilla
Erika: Do you like me?
Gorilla: No (literally "indifferent")
Erika: You're mean
15s v1 https://www.youtube.com/watch?v=qGkGSkUA0mY
15s v2 https://www.youtube.com/watch?v=R8wF5P6HJKs
30s v1 https://www.youtube.com/watch?v=l_-NwjCic_Y
30s v2 https://www.youtube.com/watch?v=EPOYGrDBC10
Ad Truck
Following the TV ad, the ad truck also uses Sawajiri Erika as the model.
Picture credit: @cutball_1105
New album SPOT Train Channel Version
Jazzclub
This is the first time a BoA JP album has a pre-release song. Not only an official MV was made, a parody MV by comedian Kintarou was also made and uploaded to AVEX channel (while the official MV was uploaded to SMTOWN channel).With Sawajiri Erika and Gorilla for an ad and a parody MV, don't you think AVEX deserves some praises from us fans? They did try to do something new and creative.
Jazzclub was available in iTunes store from 2018/1/24, 3 weeks before the album release (2018/2/14).
Tie-up info
"Manhattan Tango" ending theme for NTV MIDNITE Television Series from Mar 6th - May 15th"Watashi Konomamade Iinokana" ending theme for TBS Rank Oukoku for February
"Watashi Konomamade Iinokana" ending theme for ABC Imachan no jitsuwa...
For the 2 songs below, they were released way before the album so the tie-up doesn't really help with the album sales, I guess.
"Make Me Complete" theme song for Fuji-TV special drama Ooku (starring Sawajiri Erika)
"Right Here, Right Everywhere" theme song for Fuji-TV drama Yaneura no Koibito
Free Poster/Jacket-sized card with album purchase
As far as I can recall, WHO'S BACK didn't have this kind of promotion.For Watashi Konomamade Iinokana, you'll get a free poster if you buy from Amazon Japan and Jacket-sized card if you buy the album elsewhere like Tower Records, HMV. You can read more about it here.
20180128 LINE LIVE BoA "Watashi Konomamade Iinokana" Release Special
BoA usually have release special event streamed on Niconico Live but this time she ditched it for LINE LIVE. BoA answered fans questions and showed some unseen footage here. translationTV appearance
- 20171231 TBS CDTV Special! Premier Live 2017⇒2018 (Valenti and Jazzclub)- 20180127 Fuji-TV Music Fair (Watashi Konomamade Iinokana, Valenti and Kiseki wo Nozomunara with JUJU)
- TBS Rank Oukoku (just a short message saying 5 lucky viewers will get the album as a prize)
Radio
- 20180116 J-WAVE GROOVE LINE- 20180201 J-WAVE STEP ONE
- 20180210 J-WAVE SEASONS
Magazine
- CREA April 2018 issue- anan No.2094 2018.3.21 issue
 |
| CREA behind the scene |
Web Interviews/columns
- Oricon [translation] https://www.oricon.co.jp/confidence/special/50764/- mu-mo station https://station.mu-mo.net/articles/xU18J
- BuzzFeed [translation] https://ex.yahoo.co.jp/buzzfeedjapan/ashitano-interview/6.html
AWA Playlist
AWA is Japan music streaming service like Spotify. BoA created a playlist with songs to listen each hour in the day from 8AM to 1AM.BoA picked 3 songs from the album.
6PM Mannish Chocolat
7PM Make Me Complete
1AM Watashi Konomamade Iinokana
Apparently you need to sleep very late to best enjoy Watashi Konomamade Iinokana. LOL
You can find the complete playlist here.
Official Instagram, Facebook and LINE Account
https://www.instagram.com/boa_jphttps://www.facebook.com/BoAJP-146152382741247/
https://line.me/R/ti/p/%40boa_official
Twitter Campaign
Follow @BoA_avex_staff and tweet "私このままでいいのかな #boa9a" to win prizes (for those who live in JP only)Period: Feb 10-28
Prizes:
- BoA THE LIVE 2018 ～Unchained～ pair tickets: 2 pairs 4 persons Apr4 Zepp Tokyo
- Auberge hotel restaurant ticket worth 50,000 yen: 5 persons
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