An ingenius collaboration with 7 cafe lounges in Tokyo which involves drinks served with edible floating QR code which leads to an exclusive website where visitors can read horoscopes while enjoying beautiful tune of the secret instrumental. The campaign reportedly started since Nov 2012 but the secret singer was only revealed to be BoA in Jan 2013. The song used in the exclusive website was also changed from the instrumental to the version with singing voice at the same time. Campaign is expected to last til the end of Feb 2013.
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| Only One Cappuccino and Cocktails |
campaign website http://onlyone-meets-you.com/cocktail/outline/
only one astrology http://onlyone-meets-you.com/cocktail/
Personally, I was very excited when i first learnt about the campaign and felt really grateful to AVEX for doing something new for BoA. The news reported this QR code on food thingy to be the first in the world. Unfortunately, I feel the campaign failed to create a buzz for the single. This was not picked up by any TV morning news program in Japan so I'm sad it didn't get the attention it deserved. :(
Song Tie-up Info
Only One
- TV Tokyo's "Takeshi no Nippon no Mikata" ending theme song
- music.jp TV CM image song
The Shadow
- FujiTV's "Uchikuru!?" ending theme song for Feb-Mar 2013
Personally, I wish Only One would get a romance drama tie-up. It'd have been more than PERFECT. >_< But we'll see how it goes.
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